Saturday 7 February 2015

Explaining Malvertising to a five year old [Link - TechWeek Europe]

I was asked to write a piece about explaining Malvertising to a five year old.  Here was my response:


“You've probably used, or seen someone use, a website. It may have been to find out information, play games or send emails. The websites cost money to make and to have it available for people on the Internet.

“One way that owners of websites pay for it is to have adverts on the website. You often see these on the top or to the side of bits you want to read. If you click on the advert and buy something, the original website owner is paid a small amount of money. Malvertising is when bad people take control of the adverts, so when they are clicked on, your computer downloads a bad program called malware. Malware can collect important information from your computer and send it to people who shouldn't have it, hide your things and ask you to pay to unhide them, or even just break your computer. It is nearly impossible to tell the difference between a genuine advertising site and a malvertising site. The best way to prevent this is to run programs called anti-virus or anti-malware.”

The article can be found here: http://www.techweekeurope.co.uk/e-marketing/how-explain-malvertising-161382

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